How technological convergence is relevant to Attack the Block

How the marketing relies on technological converenge:
The marketing of Attack the Block relies on technological convergence as

The platforms on the film can be watched:

The benefits of digital distribution:

Technological convergence and Attack the Block

Production:

• Internet and moblie techs help creatives work together

Distribution:

• Marketing which relies on moblies, internet, SMS
• Digital distribution

Exhibition:

• Digital projection
• Piracy
• Otherways of seeing the film (Blu-Ray, Download, Pay Previee etc)

Universal Studios

Universal studios was founded in 1912. The parent company that owns Universal Studios is General Electric and the company that they are owned by NBC. The purpose of universal studios is they comission and buy film. they also are distributers.

Here are some of the following films that they have distributed:

Name of film: Fast five
Year of release: 2011
Budget: $125,000,000
Director(s): Justin Lin
Stars: Vin Diesel, Paul Walker, Dwayne Johnson
Writer(s):  Chris Morgan, Gary Scott Thompson
Producer(s): Vin Diesel, Michael Fottrell, Thomas Hayslip, Amanda Lewis, Justin Lin, Neal H. Moritz, Fernando Serzedelo, Leeann Stonebreaker, Samantha Vincent 
Gross revenue: £18,008,899
Distributer: Universal Pictures

Name of film: Cowboys & Aliens
Year of release: 2011
Budget:
Director(s): Jon Favreau
Stars: Daniel Craig, Harrison Ford, Olivia Wilde
Writer(s): Roberto Orci, Alex Kurtzman, Damon Lindelof, Mark Fergus, Hawk Ostby, Steve Oedekerk, Scott Mitchell Rosenberg
Producer(s): Bobby Cohen, Johnny Dodge, Jon Favreau, Daniel Forcey, Karen Gilchrist, Brian Grazer, Randy Greenberg, K.C. Hodenfield, Ron H3oward, Ryan Kavanaugh, Alex Kurtzman, Damon Lindelof, Roberto Orci, Scott Mitchell Rosenberg, Steven Spielberg, Denis L. Stewart, Chris Wade
Gross revenue:
Distributer: Paramount Pictures

Name of film:
Year of release: 2011
Budget:
Director(s):
Writer(s):
Producer(s):
Gross revenue:
Distributer:

Name of film:
Year of release: 2011
Budget:
Director(s):
Writer(s):
Producer(s):
Gross revenue:
Distributer:

Name of film:
Year of release: 2011
Budget:
Director(s):
Writer(s):
Producer(s):
Gross revenue:
Distributer:

Damon Lindelof		(screenplay) and
Mark Fergus		(screenplay) &
Hawk Ostby		(screenplay)
Mark Fergus		(screen story) &
Hawk Ostby		(screen story) and
Steve Oedekerk		(screen story)
Scott Mitchell osenberg

Big Talk Productions

Big Talk Productions is a film and television production company and it begun in 1995, the people that run this company are Nira Park, Matthew Justice and Kenton Allen. Nira park was the founder of Big Talk Productions and Matthew Justice is the managing director and Kenton Allen is formerly BBC creative head of comedy.

Here below are some of the films that they have produced and what year they were released, the budget, director(s), stars, writer(s), producer(s), gross revenue and the distributor:

Title of film: Shaun of the dead
Year of release: 2004
Budget: £4,000,000
Director(s): Edgar Wright
Stars: Simon Pegg, Nick Frost, Kate Ashfield
Writer(s): Edgar Wright, Simon Pegg
Producer(s):Tim Bevan, Eric Fellner, Mark Hudson, Alison Owen, Nira Park,
Ronaldo Vasconcellos, Natascha Wharton, James Wilson
Gross revenue: £6,463,463
Distributor: United International Pictures

Title of film: Hot fuzz
Year of release: 2007
Budget: £8,000,000
Director(s): Edgar Wright
Stars: Simon Pegg, Nick Frost, Martin Freeman
Writer(s): Edgar Wright, Simon Pegg
Producer(s): Karen Beever, Tim Bevan, Eric Fellner, Nira Park, Ronaldo Vasconcellos, Natascha Wharton
Gross revenue: £20,792,585
Distributor: United International Pictures

Title of film: Paul
Year of release: 2011
Budget: $40,000,000
Director(s): Greg Mottola
Stars: Simon Pegg, Nick Frost, Seth Rogen
Writer(s): Nick Frost, Simon Pegg
Producer(s): Tim Bevan, Liza Chasin, Eric Fellner , Robert Graf, Debra Hayward, Nira Park, Natascha Wharton
Gross revenue: £13,778,386
Distributor: United International Pictures

Title of film: Attack the block
Year of release: 2011
Budget: $13,000,000
Director(s): Joe Cornish
Stars:John Boyega, Jodie Whittaker, Alex Esmail
Writer(s): Joe Cornish
Producer(s): James Biddle, Jenny Borgars, Will Clarke, Matthew Justice, Lucy Pardee, Nira Park, Tessa Ross, James Wilson, Edgar Wright
Gross revenue: £2,444,205
Distributor: Optimum Releasing

Title of film: Scott Pilgrim vs. the World
Year of release: 2010
Budget: $60,000,000
Director(s): Edgar Wright
Stars: Michael Cera, Mary Elizabeth Winstead, Kieran Culkin
Writer(s): Michael Bacall, Edgar Wright
Producer(s): J. Miles Dale, Eric Gitter, Lisa Gitter, Jared LeBoff, Joe Nozemack, Nira Park, Marc Platt, Steven V. Scavelli, Adam Siegel, Ronaldo Vasconcellos, Edgar Wright
Gross revenue: £5,081,181
Distributor: United International Pictures

Introduction to film industry

The processes from idea to cinema exhibtion are of the following:

• production
• distribution
• exhibition(cinema)
• exhitbition(non-cinema)

In production there are three different processes pre-production, production and post production. In pre-production it includes the planning creating the script and producing storyboards which illutrates the type of sots made and what the setting of the scene would look like. In the actually production it involves the shooting and recording of the film. And the post production is the editing and creating the final copy of the film.

The distribution is the process that is gone through after the post production do this would be delivering the film to the audience through film prints which is a way of advertising the film to the audience. The distribution also includes making DVDs avaliable to the audience.

The exhibition

Analysis of how sound helps construct the representation of disability in the clip of "Secret diary of the call girl"

At the beginning of the clip the first piece of sound we hear is the end of a sound bridge and it has continued into the start of this clip. From the start clip there is no non-diegetic sound used the on sound is the dialogue. When  the father is getting the envelope out of the bag the sound has been enhanced to emphasize the fact that this is and exchange of business. They have done this so the audience are more aware of the situation. Also the area where they have enhanced the sound is when the cool girl locks the door, they have done this to emphasize how the boy is feeling and show how vulnerable he feels when she tries locking the door. To show the awkwardness the dialogue is short and the father leaves his sentences unfinished. The dialogue is punctuated by awkward silences as it draws attention to the purpose of him being there and this indirectly infers his disability. Instead of the disability being a negative thing they treat his disability part of the narrative so the audience don't have pity on the boy.

When the father is in the car there is soundtrack used is diegetic and it creates anxiety as the music that was played did not reflect how he was feeling. Also when he was in the car there was sound effects used when the windows were going up and down, when the chair was going backwards and forwards and the horn of the car. All these sound effects shows his nervousness. Towards the end there was a sound bridge of non-diegetic when the scene cross cuts back into the bedroom. The non-diegetic soundtrack is slow and mellow and the instrument uses in this soundtrack is a harmonica and this instrument is used in blues. This soundtrack is showing a reflection of how the boy is feeling and it also helps create the mood of the atmosphere. Towards the end of the sound bridge the volume gradually increases and the sound track is taking over the ambience sound. All the soundtrack, dialogue, sound bridges and sound effect all create a emphases of how the characters are feeling in the situation and the sound helps draw more attention to the disability.

Analysis of how editing helps construct the representaion of disability in the clip of "Secret diary of the call girl"

The type of editing used through out the clip is continuity editing which is invisible editing. This type of editing is hard to identify as they are trying to hind the fact that the scene has been edited to create a more of a realistic atmosphere.

In the clip there is alot of transitioning between shots to create more of an awkward mood for example, at the beginning of clip there cool girl is is looking down at the boy there is a eyeline match cut from her looking at the boy then looking at the father. By using this cut it shows that the cool girl does not know whether to look at the boy or the dad this infers that she is feeling in a uncomfortable position. There is another eyeline match cut where the father of the boy is looking at the cool girl and the looks at his son. in this part of the clip there is alot of eyeline match cut because the father feels unsure of the situation and the cool girl does not what do do as she hasn't been in a position where a father has been in this type of exchange. As there is alot of eyeline match cuts if creates an award atmosphere and has emphases on the fact that the boy is disabled.

Where the father is picking up his son from the wheelchair there is a match on action to make the process of the father pick him up seem more smooth, quick and natural. This cut also helps show the continuity of seemless action. When the boy is in the bed there is a cut where the cool girl is locking the door the cut used again was a eyeline match as this cut infers his vulnerability when she is locking the door as he feels uneasy knowing his father is unable to come in at anytime to help him.

There is a cross cut transition out of the room to out side where the father is so show how he is feeling while his son is in the room by with the cool girl. This helps the audience to see that the father feels anxious of how his son is. When the clip is cross cut back to the room there is a shot reverse shot during the conversation between the cool girl and the boy and by using this cut it shows that the cool girl feels uncomfortable and this creates a tense atmosphere. When the clip cross cuts back the the out side  there is a eyeline match of the father looking up at the room which he is in as he is worried about his son.

When the father was in the car outside  there was jump cuts used to show time has come passed and this shows that the father feels restless. Then there is another cross cut back to the room to show what the cool girl and the boy is doing in the duration where the father is waiting in the car. And towards the end there is eyeline match and shot reverse shot cuts when the cool girl is looking at the boy as she is able to see that he is feeling awkward as he has not experienced what she is doing to him. All the awkwardness created emphasizes the fact that he is disabled.